PRIVACY
POLICY.

1. Introduction & Overview

This Privacy Policy explains how NextGen Solutions Midlands Ltd ("we", "us", or "our") collects, uses, stores, and protects personal information obtained through our website nextgensolutionsmidlands.co.uk and during our client engagements.

2. Information We Collect

We collect information that you voluntarily provide to us when submitting project enquiries, contacting us, or entering into service contracts:

• Contact Information: Full name, email address, phone number (where supplied voluntarily), and company details.
• Project Enquiries & Specifications: Information regarding your software requirements, budget parameters, and business workflows.
• Technical Data: IP address, browser type, device information, and website usage statistics collected anonymously via analytics.

3. How We Use Your Information

We process personal information for legitimate business purposes including:

• Responding to project enquiries, proposals, and consultation requests.
• Executing contract deliverables, software engineering services, and technical support.
• Sending essential transactional notifications, billing invoices, and system security alerts.
• Improving website performance, Core Web Vitals, and user experience profiling.

4. Data Retention & Security

We enforce strict technical and organizational security controls to protect your data against unauthorized access, loss, or disclosure. Client project specs and communication records are retained only as long as necessary to fulfill legal, accounting, or ongoing support obligations under UK law.

5. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data to third parties. Data is shared strictly with essential service infrastructure providers (such as hosting servers, secure email gateways, and payment processors) solely to fulfill operational services.

6. Your Rights Under UK GDPR

Under UK General Data Protection Regulation (UK GDPR), you hold the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal records.
• Object to data processing or request restriction of processing.